![]() No browser is positioned to challenge the lead of Google Chrome in the near future, short of regulatory reform that blocks Google from drawing advantage from its positions in the search, collaboration and OS markets. It has also been vocal about its disapproval of reform to online advertising proposed by Google, which it sees as equally invasive as third-party cookies. ![]() On top of privacy-centric features for Firefox, the company has rolled out a range of new privacy products, including a VPN service. Perhaps sensing it cannot compete with Microsoft and Google when it comes to features, Mozilla’s favored battleground is now data privacy. The fact Firefox managed to retake third position from Edge last month (with a share of 3.45%) is a victory of sorts, but will be cold comfort for anyone who remembers a time in which Mozilla enjoyed a whopping 30% of the market, behind only Internet Explorer. According to Statcounter, the browser has either lost or maintained market share in ten of the last twelve months. ![]() Mozilla, meanwhile, has found it difficult to pull Firefox out of a downward spiral that now extends back a number of years.
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